Blog
Competitive intelligence, written for operators.
Short posts, concrete playbooks, and honest takes for the PMMs, founders, and sales leaders doing the actual work.
- Sales enablementMay 19, 20269 min read
Claude skills for sales teams: the workflow that replaces your battlecard PDF
Your reps already use Claude. Anthropic's skill format makes Claude their competitive workspace. This is the honest playbook for what to install, what triggers each skill, and how to write back to your CI tool from inside a chat.
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- Sales enablementMay 1, 20267 min read
How to get your sales team to actually use battlecards
You spent two weeks building a battlecard. Reps opened it twice. Here is the honest reason your battlecards get ignored, and the four changes that fix adoption inside a quarter.
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- Sales enablementMay 1, 20265 min read
How often should you update competitive battlecards
Most PMMs update battlecards quarterly. That is at least 4x too slow. Here is the cadence that actually keeps battlecards trustworthy, broken down by what changes and how fast.
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- Competitive intelligenceMay 1, 20268 min read
Using Claude for competitive intelligence
Claude is the most powerful AI for competitive intelligence work in 2026. Here is the honest accounting of what Claude can do alone, where it falls down, and how the Model Context Protocol changes the calculus.
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- Sales enablementApril 28, 20267 min read
How to build a battlecard without a CI tool
You do not need competitive intelligence software to produce a useful battlecard. One page, seven sections, 90 minutes. Here is the exact template sales reps actually open.
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- Competitive intelligenceApril 28, 20266 min read
Competitive intelligence tools for solo product marketers
If you are the only person at your company tracking competitors, most of the tools marketed at product marketers are built for a team of five you do not have. Here is what actually works.
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