Competitors move.
Most teams find out after the deal is lost.
Clinch gives your team a competitive intelligence operation without hiring one. Interpreted changes, weekly briefings, and sales-ready battlecards, all built around your positioning and updated automatically.
$79/month after trial. Setup takes under 3 minutes. No credit card required.
Built for product marketing teams at B2B SaaS companies who compete against 3 to 10 direct competitors.
Competitive intelligence has three failure modes.
Enterprise platforms cost more than your marketing budget.
Klue and Crayon run $16K to $40K per year and require implementation teams. You need to know when a competitor changes their pricing page, not a six-month deployment.
Manual research always dies.
Every PMM starts a competitive spreadsheet. Every PMM abandons it within 12 weeks. The discipline to manually check five websites weekly does not survive alongside real work.
AI assistants start from zero every time.
You can paste a competitor URL into Claude or ChatGPT. But they do not remember what the page looked like last month. They cannot diff. They cannot trend. Next week, you start the same conversation over again.
Three steps. Then it runs without you.
Add a competitor.
Paste their website URL. Clinch scrapes the page, cleans the content, and runs an AI competitive analysis against your company profile. Results in under two minutes.
We watch. Every day.
Clinch checks every competitor page daily for changes. When something changes, AI interprets what it means for your positioning, pricing, and sales conversations.
Monday morning. Inbox. Done.
A weekly digest with what changed, industry signals, and a strategic observation built from your accumulated competitive history. Your sales team gets auto-updating battlecards they can share with one click.
What you get.
Instant Competitive Snapshot
Add a competitor URL and get a structured AI analysis in under two minutes. Not a generic website summary. A comparison framed around your company, your positioning, and your market. What changed, what it means for you, what to do about it.
- Structured sections: overview, pricing, messaging, positioning comparison, recommended actions
- References your company by name throughout
- Draws on historical data when available for trend context
Weekly Intelligence Digest
Every Monday, a briefing arrives in your inbox. Competitor changes with interpretation. Industry signals from news and product updates. A strategic observation that draws on weeks of accumulated data. Designed so the email alone justifies the subscription.
- Three sections: changes, signals, strategic observation
- Never empty, even during quiet weeks
- Scannable in under 3 minutes
Auto-Updating Battlecards
Sales battlecards that regenerate as competitor data changes. Overview, strengths, weaknesses relative to your product, specific talk tracks, and landmine questions to ask prospects. Share with your sales team via a public link. No login required for them.
- 7 structured sections tuned for sales prep
- Shareable via one-click public link
- Designed to be scanned in 2 minutes before a call
What a chat window cannot do.
Remember.
Clinch stores every version of every competitor page. It knows what their pricing looked like three months ago. No AI assistant maintains that history.
Show up.
The digest arrives every Monday without you opening an app, writing a prompt, or remembering to check. It works whether you think about it or not.
Reach your team.
Battlecards go to sales reps through shareable links. Intelligence that lives in one person's chat history does not survive their next vacation.
Diff.
Clinch computes structured differences between page versions over time. Pasting a URL into a chat gives you a snapshot. Clinch gives you a trend.
Simple pricing.
Clinch
$79/month
Up to 5 competitors monitored daily
Weekly AI intelligence digest
Auto-updating sales battlecards
Shareable public battlecard links
Unlimited team members
14-day free trial
No credit card required to start. Cancel anytime.
Questions.
B2B SaaS companies with 20 to 100 employees that compete against 3 to 10 direct competitors. The typical buyer is a product marketing manager who owns competitive positioning.
Those are enterprise platforms that cost $16K to $40K per year and require implementation teams. Clinch is self-serve, sets up in 3 minutes, and costs $79 per month. Different product for a different stage of company.
The weekly digest includes industry signals from news and RSS feeds, plus a strategic observation that draws from your accumulated competitive history. Even quiet weeks have substance.
Every battlecard has a shareable public link. Sales reps open it before a call, scan the talk tracks and landmine questions, and go in prepared. They do not need a Clinch account.
After 14 days, you can subscribe at $79 per month. No surprise charges. Cancel from your account settings.